Name: Basmatie Littles
Family: Husband James G. Littles, Son James G. Littles II.
Business: Karma Kidz www.ItsKarmaBaby.com Upscale children's clothing.
How long in business: A little under a year.
Clients/Target market: Middle to upper class parents, grandparents and family members with expendable cash flow and who are in the market for a unique line of children's wear for infants and toddlers.
What inspired you to go into business for yourself? Ever since I was a little girl I would sneak into my mother's things and try on her shoes and make-up. I have always had a passion for fashion. My son is my inspiration behind designing a children's clothing line.
Who is your mentor? One of my mentors is my very good friend Jenny. I greatly appreciate, value, cherish and trust her friendship.
Advantages of being a business owner: Having an asset to call your own while being 100% in control, as well as flexibility. Being a business owner is also a feeling of absolute fulfillment and a sense of accomplishment.
What's most important when starting your own business? Finding your niche and your calling. First, find your passion and then go from there.
Advice for women starting a business? Put your thoughts into action and follow it through. Do something you are passionate about and the money will follow, not the other way around.
Beautorium - Ann Francke
